Product marketer and designer with a soft spot for real-world impact tech.

Martina Segalini is a B2B Marketer of the SaaS industry and Product Designer, passionate about technology that drives real-world, sustainable impact.

Product marketer and designer with a soft spot for real-world impact tech.

Selected projects

/ 2024 — 2025

Selected projects

/ 2024 — 2025
GIS agritech software

GIS agritech software

My professional goal is to optmise and market tech with a real-world, sustainable impact.

My professional goal is to optmise and market tech with a real-world, sustainable impact.

⬤ IN A NUTSHELL

It all started with a curiosity about how people interact with (or get frustrated by) technology. Combining Marketing with UX seemed like the perfect match to deliver effective, well-positioned digital products. 

After a Media Communication Degree and an Interface Design international Master as a working student, I have experience in global and cross-functional teams. Here’s the key takeaways.

Corporate B2B tech

Working in a structured environment and reporting to the EMEA region department taught me how to align messaging with complex business goals and measure what matters.

Startup-like teams

In more agile settings, I learned how to adapt fast, simplify messages, and communicate with clients directly.

Non-profit organizations

Contributing to nonprofit initiatives pushed me to think beyond metrics, towards accessibility, inclusion, and real-world impact.

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GIS agritech software

Scalable environmental monitoring solution designed for field technicians and administration.

  • Software

    Figma

  • Team

    Developer A. Busconi

  • Role

    UX/UI Designer

  • Date

    Jan-Mar 2025

View Project

AI feature for Ray-Ban

An AI-powered tool designed and refined through research and user testing to help people confidently choose eyewear online.

  • Software

    Photoshop, Figma

  • Team

    A. Cillari, D. Denora

  • Role

    UX/UI designer

  • Date

    May-June 2024

View Project

Smart Configurator

Proposed a new AI-based way to furnish virtual spaces with Flexform products, leveraging its digital presence in the market.

  • Software

    Figma, Photoshop

  • Team

    S. Vannini Parenti

  • Role

    Market Analyst, UX/UI designer

  • Date

    January-February 2024

View Project

GIS agritech software

Scalable environmental monitoring solution designed for field technicians and administration.

  • Software

    Figma

  • Team

    Developer A. Busconi

  • Role

    UX/UI Designer

  • Date

    Jan-Mar 2025

View Project