Product marketer and designer with a soft spot for real-world, sustainable impact tech.

Martina Segalini is a B2B Marketer of the SaaS industry and Product Designer, passionate about technology that drives real-world, sustainable impact.

Product marketer and designer with a soft spot for real-world impact tech.

Selected projects

/ 2024 — 2026

Selected wok

/ 2025 — 2026
Building Growth in B2B SaaS

Building Growth in B2B SaaS

Agritech software design

Agritech software design

RayBan AI-powered virtual try-on

RayBan AI-powered virtual try-on

Product Configurator: design and launch

Product Configurator: design and launch

Agritech software design

Agritech software design

Turning technical complexity into product value

Turning technical complexity into product value, through the lens of

marketing and UX

⬤ IN A NUTSHELL

After a Media Communication Degree and an Interface Design international Master as a working student, I have experience in global and cross-functional teams. Here’s the key takeaways.

B2B SaaS

Working in a structured environment and reporting to the EMEA region department taught me how to align messaging with complex business goals and measure what matters.

Startup-like teams

In more agile settings, I learned how to adapt fast, simplify messages, and communicate with clients directly.

Non-profit organizations

Contributing to nonprofit initiatives pushed me to think beyond metrics, towards accessibility, inclusion, and real-world impact.

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Building Growth in B2B SaaS

  • Tools

    HubSpot, MailChimp, Google Analytics, Semrush, Wordpress, Linkedin

  • Role

    Marketing and Growth consultant

  • Duration

    One year

View Project

Agritech software design

Scalable environmental monitoring solution designed for field technicians and administration.

  • Software

    Figma

  • Team

    Developer A. Busconi

  • Role

    UX/UI Designer

  • Duration

    2 months

View Project

RayBan AI-powered virtual try-on

An AI-powered tool designed and refined through research and user testing to help people confidently choose eyewear online.

  • Software

    Photoshop, Figma

  • Team

    A. Cillari, D. Denora

  • Role

    UX/UI designer

  • Duration

    Two months

View Project

Product Configurator: design and launch

Proposed a new AI-based way to furnish virtual spaces with Flexform products, leveraging its digital presence in the market.

  • Software

    Figma, Photoshop

  • Team

    S. Vannini Parenti

  • Role

    Market Analyst, UX/UI designer

  • Duration

    Two months

View Project

Building Growth in B2B SaaS

  • Tools

    HubSpot, MailChimp, Google Analytics, Semrush, Wordpress, Linkedin

  • Role

    Marketing and Growth consultant

  • Duration

    One year

View Project

Agritech software design

Scalable environmental monitoring solution designed for field technicians and administration.

  • Software

    Figma

  • Team

    Developer A. Busconi

  • Role

    UX/UI Designer

  • Duration

    2 months

View Project

RayBan AI-powered virtual try-on

An AI-powered tool designed and refined through research and user testing to help people confidently choose eyewear online.

  • Software

    Photoshop, Figma

  • Team

    A. Cillari, D. Denora

  • Role

    UX/UI designer

  • Duration

    Two months

View Project

Product Configurator: design and launch

Proposed a new AI-based way to furnish virtual spaces with Flexform products, leveraging its digital presence in the market.

  • Software

    Figma, Photoshop

  • Team

    S. Vannini Parenti

  • Role

    Market Analyst, UX/UI designer

  • Duration

    Two months

View Project

Agritech software design

Scalable environmental monitoring solution designed for field technicians and administration.

  • Software

    Figma

  • Team

    Developer A. Busconi

  • Role

    UX/UI Designer

  • Duration

    2 months

View Project