It all started with a curiosity about how people interact with (or get frustrated by) technology. Combining Marketing with UX seemed like the perfect match to deliver effective, well-positioned digital products.
After a Media Communication Degree and an Interface Design Master as a working student, I now have a 5 years experience in international and cross-functional teams. Here’s the key takeaways.
Corporate
B2B Tech
Working in a structured environment and reporting to the EMEA region department taught me how to align messaging with complex business goals and measure what matters.
⬤ Main skills: B2B SaaS Marketing, SEO, Market Analysis, Performance Tracking, Event, Content Creation, Lead Generation
Startup-like
Teams
In more agile settings, I learned how to adapt fast, simplify messages, and communicate with clients directly.
⬤ Main skills: Project management, Digital Marketing, UX/UI design, Customer Engagement
Non-profit
organizations
Contributing to nonprofit initiatives pushed me to think beyond metrics, towards accessibility, inclusion, and real-world impact.
⬤ Main skills: Marketing Campaigns, Strategic Thinking