Flexform Smart Styler
Task
Create a new AI-based way to furnish virtual spaces with Flexform products, leveraging its digital presence in the market.
FlexForm has around 1,000 colour and material combos per product. Now, how can users visualise a reasonable options amount and not get burnt-out?
We taught of a new way to filter content: personalised moodboards. AI helps users create their best fit, which can be applied as a filter on PLP and PDP.
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Buying furniture online, people wonder how it will look in a real room. Smart Styler does just that: it enables users to visualise the product in their home or any given environment.
To trigger the 3D rendering of a product or a moodboard in a real-life context, the user only needs to upload photos or describe that space.
The generated images serve as content for the Smart Styler page, resulting not only as social proof but also as community’s activity.
Storing the preferences and the moodboards of each client could serve as company’s database and speed up the in-store experience.
