Ray Ban Custom Configurator has been live since 2016 with minor updates: the project aimed to ensure that it still provides a seamless experience and maximizes conversions.
Software
Miro, Figma, FigJam, Photoshop
Team
S. Takhur, L. Totaro Rivera
Role
UX researcher, UX/UI designer
Date
October-December 2023
⬤ 01.
Identification of UX/UI missed opportunities
#1
Elevate visual hierarchy of the try on feature
#2
Make it easier to save personalised design
#3
Improve UX writing, reducing ambiguity
#3
Make it easier to save personalised design
#1
Elevate visual hierarchy of the try on feature
#2
Make it easier to save personalised design
#3
Improve UX writing, reducing ambiguity
⬤ 02.
Prototyping: before & after
We refined the interface to seize missed opportunities, building up on the user expectations collected.
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