Task

Development of a SEO-optimized website to promote an app that facilitates vending machine snack choices for those with dietary restrictions.

  • Software

    Google Ads, Photoshop, Figma

  • Team

    Alessia Cillari, Denise Denora

  • Role

    SEO assistant, Frontend developer

  • Date

    April 2024

⬤ 01. market and keywords analysis

We began by studying the Italian market based on data from the Istituto Superiore di Sanità. This helped us to have a better understanding of the audience.

We identified the need to know the ingredients of vending machine snacks before purchasing, as well as strategic SEO keywords.

Getting to know
the audience

Promotional banner for the Snackit app. The slogan "The right snack for everyone" is on the left, with buttons to download it through Google Play or App Store.
⬤ 02. Development

From prototype design
to coding

After establishing the brand identity guidelines and the SEO strategy, we created the app and the website in Figma. Following that design we developed the website using HTML and CSS.

Two screenshots of the app Snackit, born for those with dietary restrictions to make informed choice at the vending machines.
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