Development of a SEO-optimized website to promote an app that facilitates vending machine snack choices for those with dietary restrictions.
Software
Google Ads, Photoshop, Figma
Team
Alessia Cillari, Denise Denora
Role
SEO assistant, Frontend developer
Date
April 2024
⬤ 01. market and keywords analysis
We began by studying the Italian market based on data from the Istituto Superiore di Sanità. This helped us to have a better understanding of the audience.
We identified the need to know the ingredients of vending machine snacks before purchasing, as well as strategic SEO keywords.
Getting to know the audience
⬤ 02. Development
From prototype design to coding
After establishing the brand identity guidelines and the SEO strategy, we created the app and the website in Figma. Following that design we developed the website using HTML and CSS.